The Magnani-Rocca Foundation (Parma, Italy) is launching an innovative project that combines podcasts and audio guides. This new approach narrates great art both within the museum and globally, through the voices of young digital creators.
The Magnani-Rocca Foundation among the Houses and Studios of Illustrious Figures in Emilia-Romagna
The audio guide/podcast project of the Villa dei Capolavori is made possible thanks to Regional Law 2/2022, which recognizes and promotes the residences and studios of prominent figures in history, culture, arts, politics, science, and spirituality, known as “Houses and Studios of Illustrious Figures of Emilia-Romagna.”
“There is a strong bond that unites the rooms of a house, the people who inhabit them, and the surrounding landscape. When these rooms have been the nest, the forge, and the primary space for those who lived studying and creating, this bond extends to visitors who can feel, see, and directly experience the culture as it was being formed. In these places, culture has taken residence and can be shared.”
— Mauro Felicori, Regional Councillor for Culture of Emilia-Romagna
How to Listen to the Audio Guides
In the Museum
Activate the audio guides by scanning a QR code located next to the artworks of the Magnani-Rocca Foundation or on the printed “seeding card” distributed within the museum and at affiliated tourist partners (IAT and hotels). No software or application installation is required.
From Home
To listen to the audio guides from home or any location outside the museum, simply search for the Magnani-Rocca Foundation on major podcast platforms like Spotify or click directly on this link.
The curated audio guides of the Magnani-Rocca Foundation are produced by Altremuse, based on an idea by Kreativehouse.
Altremuse is a dissemination platform created with the specific intent of incorporating diverse voices within this discipline. It achieves this by cultivating varied approaches: postcolonial, feminist, iconological, and queer; and by recognizing that if the medium truly is the message, it must express itself with a new, ironic, and intersectional language, while always maintaining a high and refined academic content.
The project is realized thanks to the contribution of:
